LG U+ KidsTopia Doubles Subscribers Driven by Global Expansion

• Expanded reach beyond Southeast Asia into Australia, the UK, New Zealand and more, now live in 11 countries •Overseas usage accounts for ~70% as of June; U.S. user base grows by 340% in just one quarter • Collaborative content such as virtual mudflat exploration and K-pop promotion halls gain traction; future pipeline includes animation, ESG, and advanced science content

08-21-2025

Press

LG U+ KidsTopia Doubles Subscribers Driven by Global Expansion

Expanded reach beyond Southeast Asia into Australia, the UK, New Zealand and more, now live in 11 countries
Overseas usage accounts for ~70% as of June; U.S. user base grows by 340% in just one quarter
Collaborative content such as virtual mudflat exploration and K-pop promotion halls gain traction; future pipeline includes animation, ESG, and advanced science content

SEOUL, South Korea – [Date] – LG Uplus (www.lguplus.com) today announced that its children’s experiential learning platform KidsTopia has surpassed 2 million cumulative subscribers worldwide, reflecting more than double growth in just six months since exceeding 1 million in January.

KidsTopia provides children with an immersive virtual learning environment that integrates AI-powered conversational NPCs, interactive play, and gamified content design. Moving beyond traditional one-way video education, the platform allows children to engage, converse, and learn about animals, nature, and languages through safe, interactive experiences.

Since its domestic launch in May 2023, KidsTopia has steadily accelerated its global rollout. The platform is now available in 11 countries, including Malaysia, Thailand, the Philippines, the U.S., and Japan, with recent expansions into Australia, the UK, and New Zealand.

As service coverage expanded, the share of overseas users increased significantly. Overseas access accounted for 42% in June 2023, rising to 67% by June 2024. The U.S. market has shown particularly strong momentum, with users increasing by approximately 340% in just three months compared to March.

User engagement data highlights the success of collaborative content developed with external organizations. For example, the Earth Love Explorers Mudflat Experience, launched in April, drew approximately 40% of its traffic from overseas markets such as the Philippines and Malaysia. Similarly, the K-pop girl group If I’s promotional zone surpassed 130,000 visits within three months, resonating with global audiences.

In early July, LG Uplus further enhanced engagement through gamification features such as daily missions and in-app challenges, reinforcing user motivation and content immersion.

Looking forward, LG Uplus will expand collaborations with partners across animation, ESG initiatives, and advanced science, creating content that delivers both educational and social value.

“As KidsTopia grows globally and attracts more international users, we have been able to expand collaborations with diverse partners,” said Minkoo Kim, PM of the KidsTopia Task Force at LG Uplus. “We will continue positioning KidsTopia as a trusted global experiential learning platform, offering content that children actively engage with and parents can rely on.”

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LG U+ KidsTopia Doubles Subscribers Driven by Global Expansion

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